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Overview

The Content module manages the actual content delivered through offers — email templates, push notifications, SMS messages, in-app modals, and more.

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Content Items

Content items are individual pieces of content tied to a channel type:
Channel TypeDescription
Email HTMLRich HTML email content
Push NotificationMobile push notification text
SMS TextSMS message content
In-App ModalModal dialog content
BannerBanner ad content
Content CardCard-style content
WhatsApp TemplateWhatsApp message template
Webhook JSONCustom JSON payload
Each content item has a visual block editor for composing content with text, images, buttons, and dynamic variables.

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Templates

Templates are reusable content starting points. Create a template once, then use it to create content items that inherit the template’s structure. Templates support versioning.

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CMS Integration

Connect external CMS sources to pull content dynamically. Supports headless CMS platforms for content that changes frequently without requiring platform redeployment.